The Brief: Identity design for Raashee Group
Raashee Designer Boutique is a one-stop shop for the latest in women’s designer fashions. It is a new and growing business that offers a full line of services to consumers. Currently, The Rashee Group operates two services, Raashee Designer Boutique and Raashee Beauty Parlor. The boutique offers customers the very best in women’s clothing, at the best price available. Raashee Beauty Parlor fulfills a range of women's beauty needs for women. It offers specialized beauty salon treatments to meet clients' needs impeccably.
I created the identity designs for the boutique and the parlor. I focused on making illustrations as refined and eye-catching as possible. At the same time, I wanted to ensure that they clearly communicated what the particular brand was all about. I used a mix of colors for a striking effect without making the design appear over-the-top (OTT).
For the boutique logo, I emphasized the word 'she' in the name through bold colors, and incorporated the symbol of an elegantly attired woman. In the beauty parlor logo, I followed the same strategy with one exception. The beautifully dressed woman was replaced by a woman looking into a mirror, and additionally, highlighted the beauty aspect of the service by adding an illustration of a peacock, which also happens to be one of the most stunning birds on the planet.
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