The Brief: Identity design for Aztecsoft
Aztecsoft Limited provides software development and testing services in India and internationally. The company offers full life-cycle product engineering, independent testing, professional services, and sustenance engineering services. It provides its services to software product companies and portals, and software service providers, as well as companies in mobility and wireless, and financial domains.
The client wanted two identity designs. One was for 'Azcelerate', an internal team logo, and the other logo aimed to reflect Aztecsoft's ownership change as the child company of Mindtree Limited. I retained the brand colors of red and black in both logos. For the corporate logo, I incorporated the Mindtree logo next to the Aztecsoft brand name. The reason for doing it was to use the familiarity of the Mindtree brand to draw attention to the lesser known Aztecsoft name.
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