The Brief: Identity design for J&J Group
Established in 1999, J&J owns the most spacious and well equipped digital color lab at Adoor. The most modern imported machinery and high-end technology adorns the color lab while the most experienced and skilled photographers and technicians add to the beauty of their products through innovative ideas and creative talents.
I was tasked with revamping the J&J Group identity and creating logos for the parent company J&J D-Max and its children companies J&J Color Lab, J&J Media Max, J&J Out door Photography and Videography and IMA-Media school. As per the brief, each of the children company logos had to incorporate the J&J name. The challenge was to create a compelling and uncluttered logo with high recall value that brought to mind both the J&J Group and its children companies. Each logo further had its unique requirements to communicate its business clearly and eye-catchingly. As you can see from the images, I used different design approaches for each logo.
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