The Brief: Identity design for an IT service company
This project involved creating an identity design for a project management tool called 'Panther'. The Panther team comprises of experienced engineers who provide on-demand support to customers. The brand name 'Panther' – used across their t-shirts, giveaways and other promotional collateral – signifies the agility with which the company can assist its clients.
To connect the symbolism of being 'as fast as a panther' with what the company does, I used a panther's face as the accompanying illustration to the brand name and slogan.
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