The Brief: Identity design for an IT services company
The client is a leading provider of end-to-end IT services and solutions to global 1000 companies. I was brought in to assist with the branding design for their internal project management tool called Bee-Line.
The purpose of Bee-Line is to align priority requests from members of a project with the respective Project Managers and Scrum Masters. As the name of and the inspiration behind the tool was interesting, I focused on creating a minimalistic design evoking the busy and industrious bee through the use of yellow and black colors.
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