The Brief: Identity design for an IT services company
The client, a leading provider of end-to-end IT services and solutions to global 1000 companies, sought professional designs for their internal branding collateral. They encourage their employees to spend part of their time in a research lab, developing use cases for new technologies. Some of these ideation and innovation spaces include :
- The Apple Tree Lab, an innovation gym where professionals are invited to experiment without fear of making mistakes
- Eureka!, an idea management system; and
- Open Minds, a collaboration space on the web
I was tasked with creating the identity for the company's Apple Tree Lab. I followed the brief to the tee, focusing on a simple and attractive design incorporating three colors. I concentrated on making the illustration of the tree as eye-catching as possible, highlighting the fruits clearly to represent ideas.
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