The Brief: Campaign design for a leading retailer
The client is a leading warehouse club and a household name in the United States. It offers a huge range of brand-name merchandise at a low cost, specialty departments and member services under one roof.
The project I worked on was part of the larger modernization initiative taken by the company. They wanted to move to new technologies for the purpose of providing a better experience to their employees. The company wanted to ensure that employees used their office mail client to access their work-related emails, and their phone or personal tablets to check personal mails on Gmail.
I helped in guiding the modernization initiative forward. I created the campaign designs based on the company's requirements and branding guidelines. With the new mail client, employees can access emails from anywhere on PC and mobile devices.
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