Mobile first applications are increasingly becoming popular among businesses for the simple reason that the number of consumers using mobile devices is more than the number of people using laptops or desktops for accessing the internet. Given that, there have been major advancements in mobile user experience, such that a person is able to effectively access and use any web application or site on any device.
Design experts are focusing on whether or not an application works on a particular device, while they should be asking the question "what kind of impact will this design have on the end user?" This is a sensible question to dwell upon for the aim of every UX designer is successful user experience, regardless of the device they use.
Key to Creating Quality User Experience - Become Platform Agnostic
The basic aim of any mobile first UX designer is to ensure customer satisfaction through quality user experience. In that case, the platform that the customer uses should be of little importance. That is perhaps why the focus has shifted towards understanding user behavior, how they handle a device and what would make the experience better for them.
A recent study has revealed that 75% mobile users wake up and check their smartphones first thing in the morning. Also, 45% of IT managers in the US have agreed that BOYD or Bring Your Own Device policy has indeed resulted in improvement in productivity, which only shows that there is not just a slight change, but a paradigm shift that changes how UX designers look at mobile first apps and how they can leverage them to create a better user experience.
And the Winner is - Mobile First Approach
The desktop is soon going to become ancient, which means that it will be replaced with devices that are light, portable and easy to use even on the go. Laptops continue to become smaller and smaller and the day when the desktop disappears is not very far. Also, the number of people using smartphones to access the internet is only going to increase, which clearly indicates that UX designers must take the Mobile First approach to create a winning design.
To be successful in creating that winning mobile first application, UX designers must remember the four levels of usability:
Ubiquitous – The focus in this level is on making sure that the design is compatible with all kinds of devices, regardless of the platform in use.
Task-Focused - One of the key aspects of mobile first UX designs is that they should be focused on enabling the customer complete specific tasks.
Cognitive – This involves influencing the conventional approach and enhance learning capabilities of the user by understanding their behavior patterns.
Psychological - This level focuses on how a particular design element can stimulate the brain and whether or not it can motivate the customer to perform the desired action.
Mobile first app development and design needs UX design experts to take an unconventional approach - one that is based on the trends. The fresh approach needs designers to look at how mobile or hand-held devices are used before they plan and implement a UX design strategy.