research

Measuring the True Emotions of Our Users

It is not easy to gauge how a user feels when interacting with a product. But if we can somehow know, learn and understand this, it can help us optimize the user experience. Currently, research in this area is focused on gaining user insight directly from the user. But users are not always objective in their answers and often fall prey to their biases. Many times, we find that the participants knows what the researcher wants to hear and they report their emotions accordingly. Sometimes, they cannot even interpret their own emotions.

How error labels and tool-tips help end users?

Most forms these days are available online. Additionally, you have to fill a form every time you sign up for a new website or register for online subscription. Form validation is a basic tool for these pages and ensures proper registration processes are followed. Before we get into more details, let us understand a few basic terms about online forms.