user experience design

Measuring the True Emotions of Our Users

It is not easy to gauge how a user feels when interacting with a product. But if we can somehow know, learn and understand this, it can help us optimize the user experience. Currently, research in this area is focused on gaining user insight directly from the user. But users are not always objective in their answers and often fall prey to their biases. Many times, we find that the participants knows what the researcher wants to hear and they report their emotions accordingly. Sometimes, they cannot even interpret their own emotions.

UX: More Modern and More Personal

A survey saw 73 percent of online shoppers say that they were frustrated when they received recommendations, content and offers that were irrelevant to their interests. What we’re trying to say here is that personalization of UX is the need of the hour, and certainly not something that businesses can afford to ignore. The good news is that tailoring a personalized UX is no rocket science and is about the information you gather on user activity, whether it is done explicitly or implicitly.

From User Story to Final Wire-frame - One Sprint Journey

The user stories are provided by the business. These stories tell the UXD team the "what", "who" and "why" of the design requirements. Based on the discussion or story time, the Business Analyst can come up with more relevant and detailed user stories. The UXD team can use card sorting for organizing the available information and identify different categories of the target audience.

What is UXD & What is Not UXD?

UX or user experience is a very important factor that designers should consider before they design any website. But what exactly is UX? Most web designers are not very familiar with the concept of UX, which is one of the major reasons why most websites fail to appeal to the end users.

UX and the Pursuit of Happiness

Humankind's pursuit of happiness is not new. Every individual has a right to be happy and do what it takes to be happy. If technology can contribute to our pursuit of happiness, it would be through experiential designs. Web designers, especially UX designers can make a significant contribution to this pursuit through their UX designs.

Time for the RIDE - Rapid, Iterative Design Experience

The agile framework is a robust one - but one with room for improvement. Working with Agile for creating a user-friendly design can be great, but it does come with its own set of challenges which can make Agile UX designing a little difficult. This is where RIDE comes in. RIDE stands for Rapid Iterative Design Experience, which is a distributed but governed model that improves the efficiency of design in a scaled agile framework. Right from assessing the user and the business' needs to testing and modifying the design, the RIDE model is good and effective through every step.

Hire or Not To Hire an UX Expert?

The concept of agile usability engineering is revered for bringing user experience (UX) activities to an agile environment. Both Agile and UX communities are increasingly warming up to the idea of working alongside to develop great applications fast. However, much work remains to be done and many challenges need to be overcome before the two teams can effectively work together.

Perfect UX Team for the Perfect Agile UX

The UX design and output that you get when working in an Agile environment depends largely on the team you have in place. Usually, an Agile UX project team has only one UX design expert, who takes care of wireframe design and whatever usability testing is possible.

Think Smart, Think Mobile First

Mobile first applications are increasingly becoming popular among businesses for the simple reason that the number of consumers using mobile devices is more than the number of people using laptops or desktops for accessing the internet. Given that, there have been major advancements in mobile user experience, such that a person is able to effectively access and use any web application or site on any device.