A survey saw 73 percent of online shoppers say that they were frustrated when they received recommendations, content and offers that were irrelevant to their interests. What we’re trying to say here is that personalization of UX is the need of the hour, and certainly not something that businesses can afford to ignore. The good news is that tailoring a personalized UX is no rocket science and is about the information you gather on user activity, whether it is done explicitly or implicitly.
Anthropology has been around for centuries, with scientists and specialists studying human behavior, culture and interactions in this field that cuts across biological science, social sciences and the humanities. High-tech anthropology is the new-age version that throws computing and technology into the fray.