A survey saw 73 percent of online shoppers say that they were frustrated when they received recommendations, content and offers that were irrelevant to their interests. What we’re trying to say here is that personalization of UX is the need of the hour, and certainly not something that businesses can afford to ignore. The good news is that tailoring a personalized UX is no rocket science and is about the information you gather on user activity, whether it is done explicitly or implicitly.
A website is a good medium, through which you can reach out to customers in our information age. Unfortunately, many companies don't have this information sorted out. The result, customers are forced to waste their time searching. Sometimes, the information is placed so deep inside the layout, the customer just gives up, exasperated.