A survey saw 73 percent of online shoppers say that they were frustrated when they received recommendations, content and offers that were irrelevant to their interests. What we’re trying to say here is that personalization of UX is the need of the hour, and certainly not something that businesses can afford to ignore. The good news is that tailoring a personalized UX is no rocket science and is about the information you gather on user activity, whether it is done explicitly or implicitly.
Humankind's pursuit of happiness is not new. Every individual has a right to be happy and do what it takes to be happy. If technology can contribute to our pursuit of happiness, it would be through experiential designs. Web designers, especially UX designers can make a significant contribution to this pursuit through their UX designs.
Mobile first applications are increasingly becoming popular among businesses for the simple reason that the number of consumers using mobile devices is more than the number of people using laptops or desktops for accessing the internet. Given that, there have been major advancements in mobile user experience, such that a person is able to effectively access and use any web application or site on any device.